Location Based Services (LBS)

  • BG offers Location Based Services (“LBS”) that provide organisations with a unique way to personalise their services.

    Drawing on Global Positioning Systems (GPS), BG’s LBS offering brings your products and services to life based on the location of the user. By triangulating signals from mobile sites we can fix the location of the user to enable products and services to be targeted to their location.

    BG also uses Geographic Information Systems (GIS) featuring base map data such as streets, buildings, mountains and harbours to enhance the user experience.

    LBS offers highly personalised information services that our clients can utilise to create a unique mobile brand experience for their customers. LBS also extends to:

    • Location based billing
    • Mobile commerce
    • Fleet applications
    • Vehicle tracking